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To help Brands use data to strengthen their products online performance and maximise conversions at every stage of the consumer journey.
The Chickstermag.com team is committed to improving the world of eCommerce through our culture of innovation and learning. We are passionate about our customers’ successes.
At Your Best Digs, our goal is to provide our audience with detailed information about home products, along with our recommendations for the products that stand out as the best of the best.
Who we want to help
Life can get busy and hectic, and most people don’t have the time to spend hours upon hours researching the best possible product. That means shoppers are left to a) rely on sponsored website reviews with skewed results, b) rely on word of mouth or c) choose based on a company’s advertising. These options make it difficult to choose the best product for your specific needs.
How we determine the best products
Determining the “best” product is not as straightforward as some might think. While some product categories have concrete metrics that can be compared against one another, other products aren’t so straightforward. In order to measure qualitative information, we draw on research and conversations with experts to narrow the field of products.
From there, we design a series of quantitative and qualitative tests designed to narrow those products to a “best” one or two. We are completely transparent in the process, and will always explain how and why we came to our conclusion. We’ll also explain why the other “finalists” didn’t ultimately make the cut.
Why you should trust us
Anybody can look up the features and specs on a particular product. You might even be able to determine the quality of a product, if you happen to know a thing or two about the features and metrics used to measure it. What is more challenging, and more time-consuming, is comparing dozens of different products to find the best one. More often than not, consumers decide to settle for a less-than-optimal but “good enough” choice.
We typically spend up to 40 hours—and in some cases significantly longer—researching and writing a single review article. We look at a product from top to bottom to find metrics, expert articles, consumer reviews and our own firsthand testing to determine which product or products are the absolute best choice for consumers.
We also speak to experts in the field, including everyone from PhDs to product developers, to determine exactly what we should be looking for in a product. We then go into detail about our research process and how we ultimately came to our conclusion on which product is best for the consumer.
By combining our own real-world experiences and expertise with extensive market research, we are able to combine both qualitative and quantitative factors that would be incredibly time-consuming for the typical consumer to do on their own.
Our chickstermag.com team is made up of passionate individuals with distinct backgrounds and unique areas of expertise. One thing we all have in common is our passion for finding the best possible solutions, and the research experience to help you find the answer. Many people assist in making Your Best Digs great even on a single post, but we’ll feature the main author on each review.
Have a product suggestion?
We typically spend at least 40 hours researching and writing a single article, and sometimes many more! As a result, there are hundreds of product categories we still want to review. Over time we plan on getting to many of them, but if there is a particular product you would like us to review, let us know in the contact form below and we will be sure to consider it.
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